Benefits of Social Media Advertising for Business

 

While many business owners are still slightly wary about the benefits of social media advertising, it has been proven to be incredibly effective in reaching out to large audiences. This is especially true when it comes to targeted ads that are designed for certain demographics. This kind of marketing is becoming more and more popular among savvy marketers who are trying to reach a larger number of people without overspending on ad placement. Social media advertising entails the use of websites like Facebook or Twitter to promote your products or services online. If you are looking for the best Digital Marketing Solutions Delaware, you can get in touch with us at Foreignerds.

The Benefits

Targeted Ads – The biggest benefit offered by social media sites is their ability to target specific markets. For example, if you want to sell a new dieting product, you could target teenagers from an affluent neighborhood with your ads using Facebook. If you are selling kitchenware, targeting adults aged 35-44 is your best bet for success with social media ads.

Geo Targeting – This means that businesses can target their ads to specific geographic locations by using services like Google geo-targeting. By narrowing down the audience who sees the ad to people within a certain radius of your store, you will save time and money on gas spent driving back and forth to unprofitable areas.

Facebook Ads – Facebook's advertising service has become increasingly popular in recent years because it allows advertisers to provide free products or services as an incentive for users to "like" their page. The user shares this action with friends via newsfeeds, exponentially increasing exposure for the advertiser while promoting word-of-mouth advertising.

Facebook ads have been used to successfully promote a wide variety of businesses including tech companies, car dealerships, and ecommerce sites. In some cases, free items given away in the promotion have been redeemed by over 10% of all fans of the page.

Twitter Ads – Twitter is known for its abbreviated content that can be easily read on mobile devices; this has led to more and more businesses using the site as an advertising platform. By placing targeted ads at certain times where traffic is likely to be high (during lunchtime or after work hours), you will capture potential new customers who are looking for deals on your product or service during these times.

Retargeting Ads – One major benefit of social media ads is their ability to retarget people who have already interacted with your site. For example, if you own a furniture store and someone browses your catalog but does not buy anything, you can put an ad for that exact item in front of them on Facebook. This has proven incredibly effective at increasing online sales; according to one study conducted by the IAB, 47% of social media users are more likely to complete a purchase when they see ads for products they have previously looked at on social sites.

Facebook Offers – A new feature available since early 2013, Facebook Offers allow companies to post deals or discounts directly on their page so that customers can redeem them just by clicking "Like". Many businesses have started using this powerful promotional tool; by creating content that is valuable to customers, you can attract more likes for your page and convert your existing fans into customers.

The Drawbacks

While it is clear that social media ads are an incredibly effective way to reach out to new audiences, there are also certain drawbacks for businesses who do not know how to properly leverage the service.

No Conversion Data – Since many of these platforms operate via paid advertising rather than simple product placement, businesses cannot easily track conversion rates or collect customer information. If your Twitter ad does not resonate with people or if Facebook users simply skip over your ad without clicking on it, you will have no way of knowing which methods work and which ones do not until after the fact. This forces marketers into a state of continuous trial and error with their ads.

Competition is High – Social media sites are very popular with Internet users, which means there is a lot of competition for exposure within the site's newsfeeds. While you are targeting your ads to specific locations, age groups or time periods, your competitors will be doing the same thing. This results in an exceedingly crowded ad marketplace where it can be difficult to stand out from the crowd without spending more per click than your competitor. You can hire the digital marketing solutions Delaware to help you better.

Finding what works is Time-consuming – Since many social media advertising options have not been around for very long, marketers spend lots of time trying different kinds of content and tracking results to find out what resonates best with their audience. Every company has unique needs depending on their business model, target consumer base, and demographic makeup; it takes some time to learn what works best for your company.

The Benefits clearly outweigh the Drawbacks

All things considered, social media ads are a great way for businesses to increase their exposure on the Internet without breaking the bank or sacrificing valuable customer data. Their ability to retarget customers who have already interacted with your site is unparalleled in the advertising industry; this will help you create customer loyalty while driving more sales conversions. Furthermore, targeting options allow advertisers to focus only on users that are likely to be interested in their service or product which reduces wasted clicks on ads that don't resonate with people.

Doing Social Media Advertising Right

Social media sites can be highly effective ways of promoting your business, but it is vital that you do your research and find out what works and what doesn't before investing any money. This means finding the right target audience, positioning your ads in a way that resonates with them and tracking results to see which types of ads work best for your company. If you take the time to adopts these strategies into your social media marketing strategy, there is no reason why they cannot be as effective as traditional online media outlets such as Google Ads or Yahoo! Search Marketing. We are a leading Delaware Digital Marketing Solutions and we can provide you the best service you need.